Matte Perfection New Shade Names
MATTE PERFECTION MINERAL FOUNDATION
NEW SHADE NAMES AND NUMBERING SYSTEM!
We excited to announce that our MATTE PERFECTION MINERAL FOUNDATION shades have just become a whole lot easier to understand!
You will notice from today onwards, that our foundation shades have been renamed in order to easily determine the shades that have pink/cool undertones and those that have yellow/warm undertones.
Our new numbering system will assist you in determining the base of each shade.
Those shades with numbers beginning in 1 will represent yellow base shades.
Those shades with numbers beginning in 2 will represent pink/neutral based shades.
FOUNDATION NAME CHANGES:
YELLOW BASE SHADES
LINEN = FAIR 101
CREAM BEIGE = CREAM 102
TENDER BEIGE = LIGHT BEIGE 103
VANILLA CREAM = VANILLA 104
ALMOND = GOLDEN 105
NEW SHADE = CARAMEL 106
PINK/ NEUTRAL BASE SHADES
PORCELAIN = IVORY 201
CAMEO BEIGE = HONEY 202
NATURAL BEIGE = WARM HONEY 203
*Pale Beige and Country Beige will slowly be phased out over the next year. Please be advised that you are able to order these shades while stocks last.
MARKETING SUPPORT MATERIAL:
- Updated Foundation Guide
- Salon Guide – shade chart for staff to refer to in store, detailing old shade, new shade and undertone details.
Both shall be posted out to you with your next order.
TESTERS:
New Tester labels for your Matte Perfection Testers will be posted to your salon with your next order. Please relabel your current tester stock immediately upon receipt of these labels.
IMPORTANT NOTE: We recommend that you apply the label in the top right hand corner on the front of each tube. This will ensure that foundations remain facing forward in your display stand with logo visible rather than facing to the back. Please use the Salon Guide to apply new tester names to the relevant shades.
UPDATING YOUR SYSTEM:
Please ensure that you update all Matte Perfection Mineral Foundation shades in your operating and ordering systems to reflect the changes detailed in this bulletin and to save any confusion when processing sales in store.
CLIENT ORDERS:
Should a client wish to re order the shade they had previously been using, we will have a shade chart available for you to access at all times on the NEWS page on the Access All Areas site aaa.curtiscollection.com.au Please ensure that you keep your Salon Guide Shade Chart on file also.
ACCESS ALL AREAS ORDER FORMS:
Please note, the order form on Access All Areas has been updated with new shades names for your convenience moving forward.
BRAND NEW SHADE:
You will notice in our updated shade chart that we have launched a NEW SHADE in Matte Perfection Mineral Foundation.
CARAMEL 106 is a yellow based shade ideal for those who use tanning products and are slightly warmer than GOLDEN 105 (previously ALMOND). Please note, all salons will receive a sample of CARAMEL 106 with their next order.
Should you have any further questions on the above, please feel free to contact us via email, phone or log into your account on aaa.curtiscollection.com.au and visit our NEWS page for updates.
Curtis Collection Team
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